THE APPEAL and tourism experience at Mount Rinjani National Park will be ramped up by a national government-driven management structure which brings together tourism stakeholders from the three Lombok regencies in which the park lies.Representatives from North, East and Central Lombok regencies will work together under the Destination Management Organisation (DMO) plan in which Rp1 billion a year be provided to realise a unified vision for the park.
Mount Rinjani is one of 15 iconic destinations across Indonesia identified for DMO development to help divert tourists from the two leading destinations of Java and Bali.
“The DMO Rinjani program is about destination governance which is structured and synergised,” said national Culture and Tourism Ministry deputy director of regional integration, Agus Priyono, in North Lombok to facilitate formation of the DMO.
“The Rinjani DMO will improve management of the popular tourist area by harnessing community networks with mutual interests to plan, coordinate, implement and control systematic and innovative development of the area.”
The group also would serve as a consultant on revamping the area’s standard of facilities, promoting investment, monitoring, evaluating and developing innovative destination programs – all in keeping with government aspirations.
North Lombok head of Transportation, Tourism, Communications and Informatics, Sinar Wugiyarno, said the step aimed to unify and realise the national government’s vision and mission for Mount Rinjani National Park.
“The integrated services should be put forward by both central and local governments and communities, employers and all other concerned parties, so that Mount Rinjani National Park becomes a convenient and highly-desirable tourist destination,” said Sinar Wugiyarno.
Earlier, at a DMO workshop in Mataram, the Culture and Tourism Ministry’s director general of tourism destination development Dr Winarno Sudjas said the national funding of Rp1 billion a year would accelerate tourism development in eastern Indonesia and break up the concentrated flow of tourists to Java and Bali.
The national government believes these two destinations attract a disproportionately high percentage of Indonesia’s seven million international visitors a year.
“There needs to be a more equitable flow of tourists to other destinations which is why we are allocating funds to 15 destinations in iconic tourist areas, such as Mount Rinjani, which can significantly contribute to tourist numbers,” said Winarno.
The DMO would need to maximise and sustain the tourist experience by introducing new and varied tour packages, revitalising the destination, improving service quality and focusing on positive imaging of the destination, he said.
The DMO development role was more extensive than existing management functions at Rinjani National Park and was crucial to maximising tourism potential, he said.
source:enchanting-lomboksumbawa.com
source:enchanting-lomboksumbawa.com
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